I have met famous people in my time in PR and media. This impresses some people, and I am frequently introduced as “Jenny Lawhorn, she worked with [CELEBRITY]!” One of the reasons I’ve been modestly successful in this regard is because I don’t get too googly-eyed around boldface name. Not usually, anyway. But then, there was Mr. Rogers.
I worked at WNYC in the 90’s and there were writers and actors coming in and out every day to be on the talk shows. Sometimes staff would go up and snap photos with the famous folks while they were penned into the studio with no means of escape. I almost never did this (too cool) but I made an exception for LL Cool J and Fred Rogers.
In all sincerity, Mr. Rogers is someone I greatly admire. I love the work of people who make a big impact with a light step, who can lead and be kind, and who communicate in a way that teaches and inspires without leaving anyone (the less hip, the less educated, the over-educated, the too young, the too old) out.
Among the reasons I admire Mr. Rogers’ communication style:
1 . Good stuff with no fluff. He didn’t practice bragging or puffery, and was not interested in self-aggrandizing.
2. Less is more. Rogers said volumes with great economy. He did not need big words to say big things, even when his audience was other adults.
3. Be true. Mr. Rogers didn’t change himself to suit the times. He knew what he was about. A new cardigan sweater once in awhile was all he needed. Don’t change who you are or what you are doing to sell it. Be who you are.