Dr. Grady and Dr. Fauci on trust, misinformation and optimism at The Greenwall Foundation’s Stubing Memorial Lecture

Most people think about bioethics as the realm of DNA splicing and organ donors, but it includes so much more, from scarcity in food pantries to marketing menthol cigarettes in Black communities. And if you’ve been to the doctor lately for your COVID-19 vaccine, or have tried to convince a loved one that the vaccine is safe, you have just been part of the most visible and global example of bioethics in public health today.
Leading the effort to fund bioethics research and bring more people into bioethics careers is The Greenwall Foundation, a nationally recognized private foundation with assets of about $100 million, awarding approximately $3-4 million annually in support of its mission to expand bioethics knowledge o improve clinical, biomedical, and public health decision-making, policy, and practice. In practical words, bioethics helps consumers and professionals weigh the moral and ethical issues in health and health care so we make the best decisions possible, especially when those decisions are pressing and difficult. The pandemic is perhaps the most visible example of ethics in health right now: morality, ethics, trust in public health, disparities in healthcare and access to scarce medical care and vaccines are affecting our uncertain road to recovery.
But, says Dr. Anthony Fauci, there is reason for optimism. 

At the Foundation’s recent event, Confronting the Public Health and Ethical Challenges of COVID-19, Dr. Fauci acknowledged trust in our public health has eroded with rampant misinformation and a struggle for Americans to balance individualism with the greater good. “I have to believe…that ultimately the better angels will return as dominant force…and that we will return to a much more considerate approach towards the rest of the world,” he said.

The November 1 event drew more than 650 participants to an evening of discussion featuring the public health power couple leading the fight against COVID-19, Dr. Fauci and Dr. Christine Grady. The virtual 2021 William C. Stubing Memorial Lecture, was moderated by CNN’s Chief Medical Correspondent, Dr. Sanjay Gupta, and produced in partnership with the NYU School of Global Public Health. I was proud to be part of the planning and live production of this event and to meet Dr. Grady and Dr. Fauci who commented on a wrap I had knitted – an honor that will resonate with my fellow crafters).

Drs. Fauci and Grady, who married in 1985, made a rare appearance together to discuss current events and their storied careers on the front lines of public health. Dr. Grady, a Greenwall Foundation Faculty Scholars Program Committee Member, is Chief of the Department of Bioethics at the National Institutes of Health Clinical Center. Dr. Fauci is Director of the National Institute of Allergy and Infectious Diseases.

“The public has paid more attention to science during this pandemic than maybe most other times,” said Dr. Grady. “[What] comes with knowing about science and paying attention to science [is] a realization of how messy science can be, how uncertain it can be, and how things do change over time.”

Read more about this year’s lecture in Greenwall’s blog.

In Guest House doc, women find a second chance after prison and opioids

In the heart of a quaint, tree-lined street in Virginia sits a modest light blue bungalow. It’s a small house with a big heart–and a big idea that’s now getting national attention as the subject of a documentary, Guest House.

In 2018, DC area filmmakers Hannah Dweck and Yael Luttwak went to a yoga class in the funky, family friendly neighborhood of Del Ray in Alexandria, Virginia. It wasn’t just an ordinary yoga class. It’s a hidden gem. This suburban home has been in nonstop service to women getting out of prison for the last 45 years. Guest House enables women who’ve been released from prison to have a second chance in their community.

Luttwak and Dweck decided to dig deeper. What followed was a year of filming and Guest House, a documentary. The film opened at Hot Springs and Austin Film Festivals in November, and premiered in Washington DC to an audience of more than 600 people on January 30, 2020 at Sixth & I.

Guest House is an honest portrait of three young women trying to regain trust from the community, and trust in themselves. Grace, Maddison and Selena arrive at Friends of Guest House just after being released from prison. All of them served time for nonviolent offenses, all were in jail for opioids, and they had all been in prison before. Through strict rules along with art therapy, group sessions and shared house duties, they develop genuine friendships and the promise of a better future.

Driven, witty and candid, the women reveal the contours of their hopes and dreams.

This empathetic portrait, filmed over an eventful year, exposes what it takes to overcome addiction, stigma and systematic injustices of a broken system. Dweck and Luttwak filmed their documentary against a backdrop crisis of opioid addiction and prison overcrowding. Today, twice as many women as men are being imprisoned for non-violent offenses due to the opioids. Low-income women are more vulnerable because they lack the resources to get help.

To make the film, Dweck and Luttwak had full access to Friends of Guest House. This residential program in Alexandria was one of the first of its kind in the U.S. and is distinctive for its focus on women. Founded 45 years ago, Friends of Guest House has been in continual operation in its residential home in Northern Virginia. The program receives more than 400 applications a year for 60 spots. This year, Friends of Guest House opened a second center in Old Town–a circa 1811 former office building recently converted back into a home. The new center welcomed its first residents in October.

Silverbee landed the honor of being the documentary’s public and media relations team, representing Guest House and the filmmakers to the media, orchestrating interviews, Q&As, photos and event support for the film’s debut. For the DC opening, the team appeared on NBC Washington, the Fox 5 morning show, and WAMU 88.5FM Public Radio. Maddison and Selena gave many hours to preparing for the interviews and fitting them into their work schedules. After the DC show, admirers clustered around the women, and through it all, they handled it all like total pros. It feels good to be part of this team, supporting the filmmakers and women in working to demonstrate a real, workable solution to drug addiction and prison overcrowding — two of the most difficult problems in our country today.

This is how being a dancer makes you a better astronaut

Dr. Mae Jemison conducted science experiments on the Endeavor.

This summer, Dr. Mae Jemison was in the news and on the speaking circuit to talk about her experience as a NASA astronaut, her Look Up Apollo 11 Skyfie challenge covered by Space.com, and her memories as she watched the first humans take steps on the moon. (She prefers to say “humans” or “people” instead of first man on the moon). One of the most rewarding interviews I helped coordinate was with CNN as part of their Apollo 11 anniversary programming.

“I was this child who looked at the astronauts and said, wait a minute, why are all the astronauts white males? What if aliens saw actually saw them and say, are these the only kinds of people on earth?”

Dancing prepared Jemison for space

The first woman of color to travel to space on the Endeavor in 1992, Jemison boasts a long career includes chemical engineer, physician, entrepreneur, educator, STEM advocate and public speaker. A polymath, she once trained as a dancer and considered it as a career.

“One of the best questions that was ever asked of me was by a 12-year old girl. She asked, how did being a dancer help you be an astronaut? Because dancers have to be very disciplined. You have to practice all the time. You have to constantly rehearse and pay attention to people around you. You have to memorize complicated structures and scenarios. You have to be pretty thick-skinned as well, because you have to be able to take criticism and apply it. All those things are valuable.”

Space exploration for everyone

As a child in Chicago in the 1960s, Jemison shared her enthusiasm and excitement about the Apollo space program with everyone she met, but noticed some people did not feel as connected as she did. “You often find people sometimes thinking space has nothing to do with them, because they never saw themselves there.” She never imagined she would grow up to become the first African American woman in space.

Through her work with National Geographic, the Academy of Sciences, and her initiatives including 100 Year Starship and the Look Up project, Jemison emphasizes getting more people a seat at the table to think about space and, with that, the earth we all share. And share, we must: the next generation of space exploration means we will need rocket scientists and physicists, but we also need financial experts, arts and culture experts, writers, clothing and textile designers– the full spectrum of people, cultures and capabilities.

Adds Jemison, “so frequently, people think of the arts and sciences as separate, as not connected. Both of them are required for creativity. Both of them are required to move forward.”

Lawyer like a Kardashian

When Esq. Apprentice founder Rachel Farias-Johnson heard that Kim Kardashian was planning to become a lawyer through a legal apprenticeship, she saw an opportunity for her organization, Esq. Apprentice, one of  J.M. Kaplan’s Innovation Prize grantees. She tapped Silverbee to help. Esq. Apprentice helps low-income people become lawyers through legal apprenticeships like Kardashian’s. Legal apprenticeships provide a legitimate but little-known avenue for single mothers, people working two jobs and others who can’t afford law school to become attorneys. We helped Farias-Johnson write and place a timely Op Ed in the Sacramento Bee, where it opened doors for Farias -Johnson reach a new class of apprentices, and meet with legislators and executives to advocate for apprenticeships in California. In the opinion piece, Farias-Johnson explains how legal apprenticeships have the power to dramatically reshape our justice system by making sure there are more lawyers and judges who come from communities that are most impacted by the justice system. Through legal apprenticeships, people can become lawyers by working with an experienced attorney. Apprentices must pass the same rigorous exams as law school students, but they can work while studying and avoid the debt of high tuition law schools–a frequent barrier to people who wish to become attorneys. “It’s just a beginning, but I envision the apprentice system creating thousands of new lawyers and judges: DACA recipients who help refugees near the border; children and siblings of inmates helping members of the prison population; and survivors of the foster care system advocating for children and facilitating adoptions,” said Farias-Johnson. With visibility for her new nonprofit, Farias-Johnson plans to expand her classes and attract more public and private support for legal apprenticeships.
Kim Kardashian announced she will become an attorney through a legal apprenticeship.
Kim Kardashian announced she will become an attorney through a legal apprenticeship.

Look Up with NatGeo’s Your Shot

What’s Above Us Unites Us. That’s the message of LOOK UP, a new initiative created by NASA astronaut, author and educator Dr. Mae Jemison. LOOK UP is based on the idea that we are all connected as humans under a shared sky. When the noise around us gets too loud, the simple act of looking up at the sky helps us regain our bearings.

NatGeo’s Your Shot 

The Look Up community of sky-watchers, thinkers and aspiring photographers is teaming up with National Geographic for its next big event:  Your Shot! Your Shot is National Geographic’s photo community, with a mission to tell stories collaboratively through big, bold photography and expert curation.

Everyone can participate in Your Shot using the new Skyfie app. For two weeks ending December 4, 2018, aspiring photographers can to go on assignment with Dr. Jemison. Her challenge: take a photo that conveys the intimate relationship between humanity, the Earth, the universe and the connecting sky. For your caption, describe how you feel when you actively look up. Submissions will be displayed on the Look Up Sky Tapestry at lookuponesky.org.

Look Up One Sky 

Mae Jemison taking a Skyfie

Skyfie was developed for LOOK UP and debuted October 18 for a 24-hour international event where people went outside, took a photo, video, audio recording or text message about what they saw and felt when they looked up.

The first LOOK UP international day aimed to bring communities together, drive innovation and transcend the boundaries of our own minds. The Skyfie app allowed people to upload a picture from the sky. All Skyfies were then geospatially displayed over a digital representation of the Earth, creating a Sky Tapestry. The Sky Tapestry, a feature of the Skyfie app, allows people from all walks of Earth to see the sky from a different perspective, inspiring a movement that unites people from various vantage points through one commonality.

Silverbee is working to spread the word about Look Up through media outreach and social media campaigns. Check out an interview with Dr. Mae Jemison on Cheddar; this space.com article, Dr. Jemison’s interview with Jeremy Hobson on NPR’s Here and Now, and her interview with Tech News World.

Connect with Look Up:

lookuponesky.com

@lookuponesky

#LookUpOneSky

#LookUpTogether

@maejemison

3100: Run and Become -a film about endurance, and why we run

What would you do to transform your life? How far would you go to change yourself? Would you drive, would you fly, would you run?

We’ve recently been working with a new feel good documentary about long distance running by friend and filmmaker, Sanjay Rawal. We’ve worked on Rawal’s past projects including the successful and impactful documentary about Florida farmworkers, Food Chains.

We have some passionate runners here at Silverbee but we didn’t know too much about the Self-Transcendence 3100 , the world’s longest certified footrace, which takes place each summer June through August. The 3100 encourages runners to discover the limits of their capacities – and to try to go beyond them. And go beyond, they must: the small group of competitors come from all over the world to run a distance that approximates a US cross-country run – a total of 3,100 miles in 52 days – 5,649 laps around one city block in Jamaica, Queens. 3100: Run and Become follows Ashprihanal Aalto, an unassuming Finnish paperboy, and Shamita, an Austrian cellist, in their attempts to complete the race.

Shaun (Navajo runner featured in 3100) begins run.

Ashprihanal and Shamita’s 3100 quest takes viewers from the heart of this astonishing event in New York to places around the world where ancient cultures have held running sacred for millennia: the Kalahari Desert, Arizona’s Navajo reservation, and to the mountain temples of Japan. Beyond competitiveness and athletic prowess, they run not for glory but for spiritual enlightenment, universal oneness –or because they simply have the responsibility to run.

3100:Run and Become is opening around the US in theaters, special events and film festivals throughout summer and fall. It’s attracted great features and reviews, too. Check out this Broadway World review or listen to an interview with filmmaker Sanjay Rawal on the Rich Roll podcast and the Warrior Mind podcast, and read this story about Navajo ultra-running champion Shaun Martin in Trail Runner. If you’re interested in watching the film, check their website for screenings. And have your running outfit ready. After watching the film, you’ll want to start your marathon training right away, believe us! As Discover Arizona Now said after interviewing Sanjay Rawal, “We glimpse the lives of these amazing ultra-runners through an incredible film and foot journey that spans the globe. You will never see a pair of running shoes the same way again!”

Rethinking museums: Smithsonian’s ambition to reach 1 billion through digitization

Did you know that you could recreate a sitting statue of former President Obama thanks to a 3D print model created by the Smithsonian’s Digitization Program Office, or DPO?

Working with the Smithsonian’s DPO on their communications has immersed us in the technology and craft of digitization and all the amazing things technology is doing right now to enhance our access and experience with the Smithsonian, the world’s largest museum collection, with 155 million objects, of which nearly 146 million are scientific specimens at the National Museum of Natural History. Smithsonian’s collection comprises 3,000 years of world history, and millions of years of natural history.

New digital technology will enable Smithsonian to reach more people in more places, and the Institute has an ambitious goal to reach 1 billion people through digital means. SI’s Digitization Program Office (DPO) at the Smithsonian, is on a mission to increase the quantity and quality of digitization across the Smithsonian.

Cultural heritage digitization allows photographs of flat and non-flat objects and

3D digitization (virtual and 3D printable models) to be made accessible as online collections – to researchers, educators, and the public. It’s a real game changer for museums and transforms the collections from something exclusive to objects that can be easily spread and shared throughout the world. Also, cultural heritage digitization opens new doors to researchers allowing them to have all the sources at the tips of their fingers; for example, the newest update is the botany collection. This collection contains millions of digitized plant specimens from the past three centuries, providing research and outreach.

Digital specimen record, part of the botany mass digitization project.

Digitization gives a curious child the chance to climb into a virtual Apollo 11 through a 3D scan that’s so detailed you can read what the astronauts wrote on the walls. And it allows everyone to see, to touch and to feel history – such as the Presidential Portraits.

If you’re curious, check out their website to learn more about their work and find some of the great resources they provide.

Silverbee is proud to support the Smithsonian’s DPO with a strategic communication plan, messaging and content, which will highlight the important work they’re doing.

America’s Wild Lands at Risk, According to New Study

The Wilderness Society is advocating for America’s wild places with a new study that points to troubling developments when it comes to development of public lands that have been designated as wild places. While the Trump administration is trying to roll back the protection of public lands, The Wilderness Society just published its 2017 “Too Wild To Drill” report on September 18. It identifies 15 unique places found on public lands that are at high risk of drilling, mining and other development—and the damage and destruction that inevitably follow.

The Wilderness Society’s is America’s leading conservation organization with the mission to protect shared wild lands so we and future generations can benefit from what our public lands provide to us: clean air, wildlife, havens for recreation, solitude and learning, important sources of renewable energy, vital natural resources that must be managed wisely, and a foundation for a healthy planet.

Silverbee is proud to advocate for America’s wilderness by teaming with Weintraub Communications to shine a spotlight on wild lands at risk.

Red Nose Day USA: “Running Wild” for vaccines

Julia Roberts and Bear Grylls doc about immunization supply chain featured in 2017 telethon

Washington, DC, 26 May 2017– Outdoor adventurer Bear Grylls and actor Julia Roberts’ race to deliver vaccines to a remote village in Kenya put immunization and Gavi’s mission center stage of Red Nose Day USA on Thursday.

In a special episode of “Running Wild,” broadcast on NBC as part of the Red Nose Day telethon, the two celebrities are shown making a dramatic journey through underbrush and across a rope bridge to reach kids in a small village with life-saving vaccines.

The video powerfully illustrates the immunization supply chain which ensures vaccines are transported safely from a country’s central warehouse to the kids who need them most.

“It was 110 or 115 degrees…very hot. I had this cooler with vaccines in it, and we had to get them to the farthest villages,” Roberts said in an interview with Ellen DeGeneres.

“We got there, and the place was teeming with families and kids. Everybody’s there because they know it’s an opportunity to get vaccines that will absolutely save their lives and change their lives…it’s just incredible.”

Record fundraising

The Red Nose Day USA telethon dedicates three hours of comedy, music, and entertainment to raising awareness of child poverty and support for 11 non-profit organizations working to improve kids’ lives. In its third years, the TV bonanza, which is sponsored by Comic Relief Inc., raised a record US$ 35 million.

Funds raised through previous Red Nose Day activities in the US have to date benefitted 2.6 million children across 50 US States and, internationally, another 25 countries. Globally, Red Nose Day has raised over $1 billion since its launch in the United Kingdom in 1988.

In addition to “Running Wild,” last night’s Red Nose Day featured a special edition of “Celebrity Ninja Warrior” and a mini-sequel of the 2003 romantic comedy, Love Actually. Comedian Chris Hardwick hosted the Red Nose Day live event with Nikki Glaser, Derek Hough, Stephen Amell, Natalie Morales, and many others.

Gavi partner

Comic Relief has been a strong Gavi partner since 2012, raising $26.2 million matched by the Bill & Melinda Gates Foundation.

Since 2015, Red Nose Day USA’s contribution to Gavi has helped to immunize more than 800,000 children living in sub-Saharan Africa with life-saving vaccines, including those protecting against pneumococcal disease, rotavirus diarrhea, diphtheria, tetanus, whooping cough, hepatitis B and Haemophilus influenza type b (Hib).

The world needs more Love, Actually! Watch Gavi staff deliver their own thank you message to Comic Relief for Red Nose Day USA.

Capitol Hill Kick-off

To kick off Red Nose Day USA, Gavi and 10 other domestic and international Red Nose Day USA charity partners hosted a reception on Capitol Hill on 16 May. Partners included Boys & Girls Clubs of America; Children’s Health Fund; Covenant House; Feeding America; National Council of La Raza; Save the Children; Laureus Sport for Good Foundation USA; Oxfam; and The Global Fund for AIDS, Tuberculosis, and Malaria.

“One billion children in the developing world are deprived of one or more basic needs, which is why we all come together for Red Nose Day: to keep kids healthy, safe, and educated,” said Janet Scardino, CEO of Comic Relief Inc., addressing lawmakers and guests.

“With overwhelming support from our non-profit partners, celebrities, social media’s #NosesOn campaign, and generosity from the American people, we’re making a difference, one nose at a time,” she said.

Gavi-Lions are out to get (rid of) measles

In 2016-17, we are working to support an organization with an important mission. Gavi, the Vaccine Alliance is an international nonprofit devoted to saving lives through vaccination. Gavi works with global foundations, governments, and external partners bringing life-saving vaccines to children in the poorest countries of the world.

One of Gavi’s important partners is Lions Clubs International Foundation, whose volunteers are critical to social mobilization – educating families and making sure they physically get their children to the vaccines. In 2016, we supported the Gavi – Lions Clubs campaigns including Zambia with articles and graphics, strategic communication planning, social media campaigns, and digital content, and marketing materials.

Now we are supporting Gavi-Lions by promoting their joint effort and one their biggest challenges: the 2017-18 India measles-rubella campaign aiming to immunize over 40 million Indian children against these serious but preventable diseases.

Measles—a highly contagious virus—is one of the top killers of unvaccinated children around the world. By weakening the immune system, measles can also lead to other health problems such as pneumonia, blindness, diarrhea, and encephalitis. Every year, 20 million people are affected by measles. Tragically, 315 children die every day as a result of measles complications.

Gavi and Lions volunteers often face serious challenges when trying to reach children in underdeveloped countries. They have to to find knowledgeable volunteers, fight infrastructure barriers, and overcome the fear of vaccines.

While vaccines are easily accessible in developed countries, we can find anti-immunization movements almost everywhere. The effectiveness of vaccines is not an “alternative fact” though. Despite studies involving more than 95,000 children showing that vaccines do not cause autism, vaccine myths like this prevent parents from getting their children vaccinated. This is why measles outbreaks still occur in the US. The state of Arizona reported 22 cases in the summer of 2016, making it one of the biggest outbreaks in the country — 70 cases were reported in total in 2016.

In September 2016, the Pan American Health Organization of the Americas declared the region of the Americas measles-free. However, outbreaks such as the one in Arizona last year will continue occurring. It can be brought in from travelers overseas and spread if immunization rates drop.

Silverbee is proud to support Gavi-Lions and their goal to eliminate measles in the world fighting for healthier children, healthier communities, and improved global health.