Silverbee’s team of experienced, enthusiastic, creative PR professionals have helmed communications and special projects at national media organizations; universities, museums, music festivals, and community centers. We’ve launched new broadcast programs, promoted discoveries in food, travel, and the environment; and counseled CEOs, celebrities, classical and jazz musicians, and guided public relations for the Olympics, Nobel Prize and Academy Award winners.
Jenny Lawhorn, Principal
Jenny Lawhorn founded Silverbee to focus her communications experience on the kinds of projects she loves most: path-finding personalities, worthy causes, nonprofit corporations, and the arts.
An award-winning writer and communications specialist, Jenny has built PR campaigns for clients across a wide range of issues—including film and music, the environment, space exploration, travel, and social justice. The connection between these various projects? They all tie into important, much bigger causes.She has proven able to guide the public image of bold personalities and shape complex ideas into compelling stories, from shepherding the true story of a Liberian peace worker who won the Nobel Peace Prize to marketing a quirky news quiz that quickly became one of the most popular shows in the U.S. In the entertainment industry, she manages campaigns for documentaries, music events and celebrities involved in science, human rights, and journalism. She is a longtime contributor to film and entertainment PR firm Fat Dot and DC-based PR and Events firm Scott Circle.
Before starting her own consultancy in 2005, Jenny spent more than 15 years working in broadcast news and entertainment. At NPR, she guarded the organization’s reputation as corporate spokesperson and managed promotion for new initiatives, news, music, and entertainment programs Car Talk, Wait Wait…Don’t Tell Me. At NPR’s flagship station WNYC New York she contributed to the campaign that transformed WNYC from a small government-run broadcaster to an independent media foundation and national powerhouse for news, culture, and music.
Jenny has also worked in the programming and consumer products divisions at Nickelodeon and reported for NPR affiliate WVTF-FM in Virginia, where she honed her journalism skills by covering local and national news.
A graduate of the University of Virginia, Jenny has received communications awards from PR News, as well as a Thoth Award and PRSA Silver Anvil. She also received a Virginia State AP award for journalism.
Chester Jacinto, Senior Vice President and Senior Advisor
Chester Jacinto has created energy around popular consumer brands and leading organizations using PR, strategic communications, digital experiences and marketing communications. He is an expert at harnessing integrated marketing to connect brand identity through creative marcom, social networks, digital experiences, media relations, multimedia, content strategies and printed communications applications. He channels his robust experience for Silverbee clients, devising proven strategies to engage audiences and create preference for brands, events, campaigns, institutional organizations, companies, consumer products and services. In addition to counsel for public and private companies, Chester has successfully planned and executed marcom campaigns in higher education and for nonprofits. He’s received two significant leadership awards for his work.
Kristina Eisele, Account Manager
Kristina Eisele is an account manager for Silverbee, bringing her well-honed research and storytelling skills to clients whose work is about social impact.
As a trilingual professional with domestic and international experience, Kristina has worked as a researcher and lecturer within higher education and cultural institutions. Before joining Silverbee, she worked at the George Washington University in Washington, D.C. where she served as a Spanish lecturer and coordinated the Elementary Spanish program. In her previous position at the German-American Heritage Museum, she enhanced her research and writing skills while helping curate an exhibit about Germans in the American Civil War.
Kristina is passionate about working on projects that connect cross-cultural topics, history, language and people. She is currently pursuing a Master in Strategic Communication at American University, and holds a Master of Arts and a Major in History and Languages from the University of Heidelberg, Germany.
A native of Germany, Kristina brings to her work a penchant for precision and detail, and an appreciation of the power understatement.
Sheryl Campbell, Graphic Designer
Sheryl Campbell is seasoned creative who feels that design influences purchases and experiences that impact a company’s bottom line. She is adept at understanding the purpose and focus of each project and creates a unique design to forward that thinking. Sheryl produces branding, marketing and sales materials for B2B and B2C clients, with strengths in digital and print marketing, branding and identity, infographics, presentations, and website/ui. Previously Sheryl has art directed on the NYC advertising scene, executed annual reports at boutique design firms, and managed large creative teams for financial and educational brands.
Paula Jones, Writer and Editor
Paula Jones has over 25 years of experience writing documents and training materials addressing a broad range of health-related topics, with specialized subject matter experience in the areas of HIV/AIDS prevention and treatment, substance abuse, hepatitis, and the provision of training and technical assistance to health care providers and community-based organizations. Other areas of subject matter expertise include education, aging, and local government. Paula writes and edits newsletters and newsletter articles, monographs, curricula and training manuals, summaries of research reports, proposals, annual reports, fact sheets, educational brochures, promotional materials, and conference summaries. Her clients include the National Institutes of Health, the Health Resources and Services Administration, the Centers for Disease Control and Prevention, the Substance Abuse and Mental Health Services Administration (SAMHSA), the National Alliance of State and Territorial AIDS Directors, the Academy for Educational Development, Danya Institute (Central East Addiction Technology Treatment Center), the GE Foundation, and the National PTA. In addition, Paula is a Certified Master Gardener and has developed a range of written materials related to gardening.